Today we will talk about SEO what’s that? SEO means Search Engine Optimization. Let’s say Google, you are the owner of Google so what will you demand? What if some person searches something on google he should get the best result He should get the answer to his question to make you understand I will start from the beginning.
There was Yahoo, Everyone used to search on yahoo but gradually Google gained market share they used their brain and made a strategy that we have to make our product simple if you open yahoo you will get everything... ads, news, email, and a small search box and in Google maximum area is for search. Come, search and you will get the results, being in Google let’s say I have searched a word say best digital marketing company in Asia, So which company should come at the top? This is, in
reality, the best So google has some algorithm that runs and checks whether it is best or not so keeps reading this article, we will talk about this today. So basically SEO is of 2 types: On-Page and Off-Page optimization first let’s talk about on-page optimization On-page means what your website exactly has? If I look into it what will I get? Google has its crawlers, what are they? Basically when you register your website with google or link anywhere so the crawler is like a virus that keeps on searching like which link. Let say it has opened your Facebook Page there it saw a link named Foothill.
It will go there directly and there he will see Foothill in has these social handles so will go there automatically It will go on spreading like this and a database will be created This whole process is known as indexing basically it is indexing everything. Now let’s say there is a site where they sell cars and very popular site and you get good reviews of cars here and there they have written that Uber is the best.
 who will tell you which car you should buy in this budget From there they will get to know this is Foot and if they give my link too they will open and see okay that  Foothill So like this if there are 10 sites which say that Foothill does this. Then what will happen authentication will increase so they are doing it right? Foothill does like that because google is a bot, doesn’t know anything it has an algorithm that keeps on running.so being a digital marketer you have to understand your need So one very important thing comes here keyword research I will make an article on keyword research in detail. Let say you sell shoes in the market now you made an e-commerce website where you sell the same shoes. so what will you want? Which type of customer land on your website? Who want Vaseline?  Lipstick? Who wants shoes If you search on google shoes. Then what do you see? Different results Here your website has a place to stand or not? Think logically can you compete with Amazon or Alibaba? Can you compete with Jabong or any other big brand? no, So you have to think strategically like what you have to do so you will go to keyword planner tool that comes under Google Adword There are many tools about which I will tell you in detail. So you will go there and search for shoes so there you will get to do people search for it on google? Shoes to buy red shoes, blue shoes, etc. And you will also get to know the number of monthly searches Additionally you will see ads, whenever you search anything on google on top you see 3 ads...that is part of adword So you have to decide how much bidding you have to do to stand somewhere If your shoes are making that much profit. Then it is profitable to do that, else no Let say there is a shoe which costs $45 and you are selling it for $60 and if its bidding is worth 15 then why will you sell it online, on no profit and no loss? If you want to gain market share you can do that but no….your logistics cost will add up too this is only the marketing cost and this is only for click. It’s not that if a person has clicked then he will buy it too we will study this later CPC, CPM.
As we will go into this course, you will get to know about various terms, so the main point is you have to do keyword research on which you have to do your positioning You have decided that you have to target red buckle shoe so when you are making a website or doing anything on social media there you have to define red buckle shoes or best red buckle shoes or similar words so whenever google will crawl it will find that okay we get red buckle shoes here like this, if 50 sites say this then google will say from here only we get red buckle shoes so below the ads are part of Seo, so you can stand there are many strategies. Will talk about everything.so let us come back to on-page optimization so the content for the website you have to make it on the keyword you researched red buckle shoes and always keep one thing in mind content is the king. If your content is copy-pasted from any other website then google will catch that So your authenticity will finish after that you write anything your site will not get ranked.
 Keep the content original and such that people get value addition by reading this. please share your remarks in the comments.

Thank You for reading.