Today our lesson is giving me What is Search Engine Marketing? also referred to as SEM so search engine marketing is strictly
paid ads on search engine results pages also referred to as the SERPs and
you'll see note Search engine optimization SEO is not the same as SEM so search
engine marketing involves you paying for advertisement paying for placement on
search engine results in pages where a search engine optimization you're looking
for organic traffic when it comes to SEO when it comes to SEM you're paying for
that traffic so anytime you're targeting keywords in a search engine and your the ad shows up that search engine marketing.
Any ad that you see show up on Google, Bing or other search engines that search
engine marketing it's not searched engine advertisement or search engine
optimization because these are actual advertisements that are showing up on the
search engine results in pages so some popular search engine marketing channels
really anywhere that people can go and search keywords any search engine where
people can go look up things and there are ad placements is going to be
considered a search engine marketing channel so Google AdWords, Bing ads
are the two huge one's Pinterest ads
is one, so when you consider someone going to Pinterest you can target keywords
as an advertiser it's really just a big search engine it's just returning
pictures it's returning visual images rather than words and rather than results
so definitely Pinterest ads would be a search engine marketing channel Yahoo
Gemini's so Yahoo doesn't have the greatest advertising platform but they're
Gemini platform is their search engine marketing channel we don't really use it
because I've never been able to get great results from it another example kind
of unique YouTube search ads so if you go to YouTube right now in search
marketing search anything you'll see some couple ads pop up so those are
considered search engine marketing ads, because YouTube is a search engine when
someone goes in and types in you know something into YouTube and their ad shows
up that's considered a search engine marketing ad because you're targeting
someone with your advertisement through a search engine so just some quick
examples here so Google you type in a count software every single thing you see
on this page is an ad so we look over here's an ad for NetSuite you have
shop on Google ads over here for fresh books and some different accounting
software so everything you see here on this screen right now is an ad these are
all search engine marketing ads okay so now next we go down and we see a search
for football cleats so here are five different google shopping ads here and it's
just different football cleats and these are all advertisers you can see three
or Nike one is Addidas one is Under Armor
these are all advertisers that are putting their ads up through you know the
Google Shopping platform and then they can actually show image ads or they used
to refer to as product listing ads they're considered shopping ads now so these
are search engine marketing ads an example of it we go down to Bing so I search
travel deals every single thing on this page besides the related searches is a
search engine marketing ad Holidays or vacation package is a book at Hotwire, Expedia, Trivago.
So these are all different search engine marketing what appears to have the highest ad rank for a
particular search which means they have the highest quality score and the highest bid so they're probably bidding may be slightly higher may be similar to
these other advertisers probably slightly higher and they also have really good
quality scores so you see travel deals.
Pinterest is also a search engine so it's a search engine
marketing ad so we come back all the way up at the top so search engine
marketing paid ads on search engine results pages not to be confused with SEO
search engine optimization if someone tells you this there are the same things
you can refer this them to this article because they're not the same thing
search engine marketing involves you paying for placement in search engines
because people are looking at certain strategies every day it's basically a
huge area without inventories so hopefully that clears things up for you if you
have any questions leave in the comments.
Thanks for reading.
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