Today our lesson is giving me What is Search Engine Marketing? also referred to as SEM so search engine marketing is strictly paid ads on search engine results pages also referred to as the SERPs and you'll see note Search engine optimization SEO is not the same as SEM so search engine marketing involves you paying for advertisement paying for placement on search engine results in pages where a search engine optimization you're looking for organic traffic when it comes to SEO when it comes to SEM you're paying for that traffic so anytime you're targeting keywords in a search engine and your the ad shows up that search engine marketing.
Any ad that you see show up on Google, Bing  or other search engines that search engine marketing it's not searched engine advertisement or search engine optimization because these are actual advertisements that are showing up on the search engine results in pages so some popular search engine marketing channels really anywhere that people can go and search keywords any search engine where people can go look up things and there are ad placements is going to be considered a search engine marketing channel so Google AdWords, Bing ads are the two huge one's Pinterest ads is one, so when you consider someone going to Pinterest you can target keywords as an advertiser it's really just a big search engine it's just returning pictures it's returning visual images rather than words and rather than results so definitely Pinterest ads would be a search engine marketing channel Yahoo Gemini's so Yahoo doesn't have the greatest advertising platform but they're Gemini platform is their search engine marketing channel we don't really use it because I've never been able to get great results from it another example kind of unique YouTube search ads so if you go to YouTube right now in search marketing search anything you'll see some couple ads pop up so those are considered search engine marketing ads, because YouTube is a search engine when someone goes in and types in you know something into YouTube and their ad shows up that's considered a search engine marketing ad because you're targeting someone with your advertisement through a search engine so just some quick examples here so Google you type in a count software every single thing you see on this page is an ad so we look over here's an ad for NetSuite you have shop on Google ads over here for fresh books and some different accounting software so everything you see here on this screen right now is an ad these are all search engine marketing ads okay so now next we go down and we see a search for football cleats so here are five different google shopping ads here and it's just different football cleats and these are all advertisers you can see three or Nike one is Addidas one is Under Armor these are all advertisers that are putting their ads up through you know the Google Shopping platform and then they can actually show image ads or they used to refer to as product listing ads they're considered shopping ads now so these are search engine marketing ads an example of it we go down to Bing so I search travel deals every single thing on this page besides the related searches is a search engine marketing ad Holidays or vacation package is a book at Hotwire, Expedia, Trivago.
So these are all different search engine marketing  what appears to have the highest ad rank for a particular search which means they have the highest quality score and the highest bid so they're probably bidding may be slightly higher may be similar to these other advertisers probably slightly higher and they also have really good quality scores so you see travel deals.
Pinterest is also a search engine so it's a search engine marketing ad so we come back all the way up at the top so search engine marketing paid ads on search engine results pages not to be confused with SEO search engine optimization if someone tells you this there are the same things you can refer this them to this article because they're not the same thing search engine marketing involves you paying for placement in search engines because people are looking at certain strategies every day it's basically a huge area without inventories so hopefully that clears things up for you if you have any questions leave in the comments.
 Thanks for reading.